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Integrated Whole-Of-Business Marketing

Matching brand experience with consumer aspirations

The Brief

Australian Caravan Co (ACC) is South Australia's largest recreational vehicle dealership, offering new and used vehicles, as well as servicing, parts and accessories.

WebEdge was invited to review the client’s medium-term promotions strategy and design an integrated approach (traditional and digital) to generate qualified leads and outmanoeuvre ACC’s competitors.

The Work

WebEdge’s proposed initially modernising the brand, introducing database and social media marketing, as well as event promotions strategies (including the major annual consumer event for the South Australian RV market - the Caravan and Camping Show).

We then developed and brought together web, print, TV, radio and point-of-sale strategies to build a more powerful brand influence and create sales opportunities before, during and after sales events.

WebEdge integrated advertising products with new messaging strategies across all media to position the brand with the experiences sought by their target consumers.

The Outcome

Our design and campaign execution expertise has achieved record sales and established a valuable and efficient marketing infrastructure that is way ahead of competitors.

Focussed business development consulting to Australian Caravan Co management has produced a relationship of trust and mutual respect. We worked closely with ACC to maintain, develop, consult, implement and continuously improve its marketing, promotions and branding strategies.

“WebEdge Is one of the best integrated marketing agencies in SA. Their mix of business development and marketing strategy with digital and non-digital techniques delivers great results.”

- Matt Slee, GM, Australian Caravan Company

Contact us to discuss your marketing

(08) 8172 1617

Or send us a message online

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