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Moving Online With Your Customers

Growing retail business with E-commerce

The Brief

All RV Parts & Accessories is a premier retailer of caravan and camping products as well as spare parts for recreational vehicles.

Building on the success of its South Australian bricks-and-mortar store, All RV built an e-commerce site to tap into the growing online national market for caravan and camping products.

The Work

Comprehensive research revealed the preferences and online buying habits of All RV’s target consumers. This research guided WebEdge’s unique ‘conversion by design’ process to ensure an enjoyable user experience.

The online store was integrated with existing inventory and accounting systems.

The Outcome

All RV now has a modern and user-friendly online store with built-in, proven e-commerce conversion techniques.

A launch strategy was developed that took advantage of the client's established reputation to draw customers into an email marketing database.

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