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Stronger awareness from integrated marketing

The Brief

The Caravan and Camping Industries Association of South Australia represents local businesses in the outdoor leisure industry. It organises major events and expos, including the annual Let’s Go Caravan & Camping Lifestyle Show, the second largest event held at the State’s Showground.

WebEdge introduced fresh strategic initiatives and integrated stronger digital promotion, delivering all marketing for the event.

The Work

Our strategy focused on integrated lead generation, exhibitor engagement, audience interaction and database growth.

We built a clean, easy to use and visually appealing website that clearly communicated with the outdoor leisure market. Our social media experts delivered highly optimised Facebook campaigns that:

  • Increased awareness of the Show
  • Boosted the fan page following, and
  • Produced a massive subscriber list from a number of targeted giveaways.

WebEdge successfully integrated traditional media, including production and placement of a large budget television and radio campaign, and ads for print publications.

Our design team refreshed the Show's branding, including brochures, programs, and event signage, to attract new entrants to the market, while engaging the loyal attendees.

View Work

The Outcome

Online ticket sales for the event increased 18% over the previous year. In the month leading up to the Show the new website attracted over 77,000 visitors.

Facebook advertisements were displayed 3.48 million times, to over 620,000 unique South Australian users. This resulted in a 26% increase in Facebook Likes and extremely wide promotional reach for the Show.

In a few short months, WebEdge’s unique integrated marketing catapulted the Association’s email database to over 45,000 subscribers — an increase of 191%.

Our TV commercials outperformed past campaigns, delivering increased frequency and reach. Our radio advertisements were also placed at more competitive rates than previous years.

“WebEdge Is one of the best integrated marketing agencies in SA. Their mix of business development and marketing strategy with digital and non-digital techniques delivers great results.”

- Matt Slee, GM, Australian Caravan Company

“Working with WebEdge has been the most significant growth event our business has experienced in years. Their ability to combine broader marketing strategy with digital and non-digital techniques is second to none.”

- Byron Burridge, MD, MECHVAC Engineering

“Draft A quote that we will love”

- Rt Hon Winston Peters, Leader and Member of Parliament for Northland

“We're very impressed by the work WebEdge did on our NationBuilder website. They were on top of marketing strategy, technically skilled and easy to work with. The new site contributed to our great result in the recent by-election.”

- Filip Despotoski, State Director, Shooters, Fishers and Farmers Party NSW

Contact us to discuss your marketing

(08) 8172 1617

Or send us a message online

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