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The Brief

First-time candidate for the Federal electorate of Adelaide, Carmen Garcia, approached WebEdge to assist with cost-effective methods for reaching voters during her 2013 election campaign.

To achieve her aims we designed a low cost ‘trial’ digital campaign that made use of social media, database marketing and the Nationbuilder software platform.

The Outcome

WebEdge created a logo, colour palette, stationary, brochures and other promotional materials – then built a modern website using the Nationbuilder platform, a Facebook Page, Twitter Account and HTML eMagazine template.

Twitter proved an ideal channel to promote issues in a personal and engaging manner as well as share the events of the campaign trail in real time. Carmen quickly accrued supporters and established a competitive public profile.

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