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The Brief

The Caravan and Camping Industries Association of South Australia represents local businesses in the outdoor leisure industry. It runs major promotions and expos, including the annual SA Caravan and Camping and Outdoor Adventure Show and West Beach Leisurefest.

Faced with declining results from traditional media, the Association approached WebEdge for new strategies to maintain and increase attendances.

The Outcomes

WebEdge recommended the addition of social media, to extend the Association's reach and engagement with its target audiences.

Astonishing results were achieved from a mix of Facebook advertising and database marketing. In a short few months, the Association’s Facebook following grew from only 26 to over 10,000 Likes.

The ‘Caravan and Camping SA’ Facebook community has since become an effective platform to build rapport with a wider, qualified audience, to promote events and deliver record attendances.

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