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Promoting the RV Lifestyle

Building an aspirational product experience

The Brief

Replace an out-dated website with a solution that is a pleasure to use, and

  • Engenders trust, presenting the brand as Australian, professional and friendly
  • Addresses a number of technical issues, such as the need for improved integration with product databases
  • Provides a desirable look and feel for adoption by the Jayco dealerships
  • Is a catalyst for improving Jayco’s web and digital marketing performance

The Work

WebEdge identified key areas where a new website would provide a superior user experience, enhanced brand messaging and improved SEO.

We conducted market research to profile target consumer segments, key buying behaviours and to determine how consumers engaged with Jayco's products. This work laid the foundation for strategies to foster brand loyalty and drive qualified prospects to their nearest Jayco dealer.

The Outcome

WebEdge created a website that is widely recognised as the benchmark for the Australian RV market. The site resolves cleanly on desktop computers and mobile devices.

Consumers and industry players have responded enthusiastically to the aspirational imagery, intuitive browsing experience, as well as the valuable content in the Lifestyle Article Library and the active Forum.

Jayco's national dealer network now reaps the benefits of a website that generates significantly higher levels of traffic, visitor interaction and dealer-level enquiries.

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