Our client was creating a sophisticated new restaurant, wine bar, live performance venue and gallery. The aim was to establish a 'go to' destination for business people and professionals who are passionate about fine dining, boutique wine, craft beers, ambience and quality entertainment.
WebEdge was asked to construct a website that would launch the venue, promote its offerings and capture the essence of its owner’s vision.
WebEdge saw an opportunity to create a visually stunning full screen website. Photography was scheduled for the final stages of the fit-out to capture the pub's historic atmosphere.
Superb images, tailored messaging, along with event promotions became the content formula to attract patrons to the hotel, to explore social media and request an email newsletter (to enable ongoing communication with patrons).
The website was also created to be functional and look good on large and small screens, as the customers being targeted are active mobile users.
Organic website visits, social media traffic and hotel patronage all continue to grow as new customers discover, enjoy and share the Publishers Hotel experience.
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