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HARNESSING ‘DIGITAL’ FOR GRASSROOTS CAMPAIGNS

Digital help for organising community action

The Brief

The Shooters, Fishers and Farmers Party strongly supports the sustainable use of Australia’s resources and believes that hunters, fishers, farmers, and other outdoor enthusiasts are well positioned to identify issues in sustainability and care for our natural environment.

The Party approached WebEdge to help develop ways to use the NationBuilder platform to gain a competitive advantage in the next election. In particular, the Party was seeking to tap into new ways of communicating and engaging members, supporters, donors and volunteers, and integrating stronger digital promotion.

The Work

WebEdge is one of only eleven Marketing Agencies worldwide that have all 4 official NationBuilder International Certifications: “Agency”, “Experts”, “Architects” and “Developers”.

This, together with our extensive experience in the political space, enabled us to design and develop a visually appealing website that presents a fresh and unifying face to supporters and the public, that is fully integrated with new ways of communicating and engaging a range of demographics – including mobile access to their supporters via the NationBuilder FieldEdge app.

The Outcome

The Party was forward thinking, and this approach proved timely and highly successful in offering both a strategic advantage and a cost-effective means of strengthening their online influence.

The engaging website design targeted key demographics and smart digital promotions strategies contributed greatly to the Party’s electoral successes including:  

  • a significant growth in its email subscriber database; 
  • a huge increase in website traffic; 
  • a leap in donations and volunteers; and the election of Party’s first Lower House Member of Parliament. 

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“We're very impressed by the work WebEdge did on our NationBuilder website. They were on top of marketing strategy, technically skilled and easy to work with. The new site contributed to our great result in the recent by-election.”

- Filip Despotoski, State Director, Shooters, Fishers and Farmers Party NSW

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