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CAPTURING INTEREST IN TECHNICAL PRODUCTS

Messaging Innovation

The Brief

Unipolar Water Technologies offers a unique process for treating and recycling water that is safer and more efficient than conventional methods.

The client required effective business-to-business sales tools to attract interest in their innovative technology.

WebEdge was asked to refresh the brand, then produce a new website, stationery and expo promotional materials to communicate the benefits of a complex product in a simple but professional manner.

The Work

We created a contemporary website design that was easy to navigate and fully responsive on mobile and tablet devices. Video and animations were introduced as a means of conveying intricate processes in an accessible way.

Stationery, print and video expo promotional materials were produced to support the branding upgrade.

The Outcome

The creative presentation of technical information produced an impressive website that combined with other expo sales tools to make a big 'splash' when unveiled at an international trade show.

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