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Engaging shifting demographics

The Brief

The Nationals Victoria is the major political party in Regional Victoria. It has a forward-thinking approach to connecting with their constituents.

WebEdge was asked to help broaden the party's support base, especially amongst younger voters and residents who prefer digital media.

Messaging and techniques for social sharing, engaging volunteers and attracting funds had to resonate with the wider community - not just the party faithful.

The Work

WebEdge devised an innovative strategy that featured a new, contemporary website as a marketing ‘hub’ and means of re-energising the party’s brand personality.

Our “Certified Architect” and “Certified Expert” standing with the NationBuilder platform meant we could deliver advanced designs to support a range of valuable communication tools for the political environment.

The Outcome

The new website has received widespread acclaim from major names in Australian politics as well as grass-roots members.

An attractive and intuitive design ensures information is easy to find while key messaging builds rapport. Strategies for social media, volunteering and fundraising are incorporated within the website’s construction to invite the support of target groups.

Following the successful launch of the Victoria State-wide website, WebEdge was invited to design and build collaborative websites for sitting members and candidates.

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