Usability is one of the most important aspects of a website. If a visitor struggles to quickly and easily find the information they came to your website for, they will often leave without taking the key action you want like contacting you or making an online purchase.
A well-planned website should take into account both the kind of visitors you expect (your market) and what you expect them to be looking for. How will this influence their experience with your website? This thinking will allow your website to be an intuitive and helpful experience for your customers – instead of frustrating. Pair this thoughtful, customer-centric design with modern, reliable technology and you’re onto a winner.
If your customers are confused by your website or find it hard to use, it’s time to invest in a new website that better meets your customer’s needs.